LINDAL studio webExceptional websites for exceptional places
SEO

Be found on Google, and in AI assistants.

Today your future guests search on Google, but also by asking ChatGPT, Gemini or Perplexity. SEO is included in every website: here is what I set up, concretely.

  1. 1

    A website Google understands

    Titles and descriptions written for every page, a clear structure, a sitemap, and structured data (Schema.org) that precisely describe your property: name, location, rooms, services.

  2. 2

    Visible near you

    Creation or optimisation of your Google Business listing, access map, identical information everywhere (name, address, phone) and advice on collecting genuine reviews from your guests.

  3. 3

    Fast on mobile

    Lightweight pages, optimised images, a polished display on phones: Google takes it into account, and so do your visitors.

  4. 4

    Understood by AI

    Clear text that answers travellers' real questions (where to stay, what to do nearby), so AI assistants understand who you are and can recommend you.

What I do not promise.Nobody can guarantee the top spot on Google or a recommendation by ChatGPT. I build the foundations so your website is well understood and well presented. Genuine reviews from your guests, your photos and your story will do the rest, and that takes time.

After launch, the website is registered with Google Search Console, to track its presence in search results.

The principle

Two ways to be found today.

SEO is no longer just about Google. Your guests also put their questions to assistants, which answer by citing a few addresses.

Hand holding a phone showing a map with a golden pin, in front of a stone guest house lit up at night
Search engines

Google and local SEO

Someone types "bed and breakfast near…" or "charming guest house + region". Google shows websites, and a listing with a map, photos and reviews. This is search engine optimisation (SEO), complemented by local SEO.

Phone showing a conversation with an assistant, on a table with a cup of tea and an olive plant
AI assistants

ChatGPT, Gemini, Perplexity…

Someone asks "where to stay in…" or "which guest house for a romantic weekend?". The assistant relies on the web to answer. It is more likely to cite properties it clearly understands and whose information matches everywhere.

Setup

What I do for your website.

Everything is included in the website. None of it is visible to your visitors, but it is what allows search engines to understand your property.

1 · Foundations

A solid website

The technical base that Google checks first.

  • Secure address (HTTPS)
  • Polished display on mobile and tablet
  • Lightweight pages and optimised images
  • Sitemap submitted to Google
2 · Content

Text that answers

Each page answers a question your future guests ask themselves.

  • Carefully written title and description for every page
  • Clear structure: one idea per page, readable subheadings
  • Your property, your region and your welcome described precisely
3 · Data

Your property described to search engines

Invisible markup (Schema.org) that tells search engines, in machine language, who you are.

  • Type of accommodation, name and location
  • Services, amenities, rates
  • Marked-up frequently asked questions
4 · Local

Your Google Business listing

It is often the first thing a traveller sees.

  • Creation or optimisation of the listing
  • Access map on the website
  • Identical name, address and phone everywhere
  • Advice on collecting genuine reviews
5 · AI assistants

Clear, consistent information

AI relies on what is clear and consistent from one source to another.

  • Factual information that is easy to cite
  • An FAQ that covers the real questions
  • Consistency between your website, Google and your other profiles
6 · Tracking

Know where you stand

Your website is registered with Google Search Console, which shows which searches it appears for.

  • Registration of the website and its sitemap
  • I show you how to test your guests' questions yourself in AI assistants
Examples

The searches your guests type.

Each website is built around your own searches: your place, your region, your type of hospitality. A few typical examples.

  • bed and breakfast near [village]
  • charming guest house [region]
  • where to stay in [village]
  • holiday cottage with pool [region]
  • romantic weekend [region]
  • holiday rental [village]
Full transparency

What I promise, and what I do not.

What I guarantee

  • A website built following Google's best practices
  • Clear, consistent and up-to-date information
  • A properly filled-in Google Business listing

What nobody can guarantee

  • The top spot on Google
  • A recommendation by ChatGPT or another assistant
  • A precise timeframe: results usually build over several weeks, even several months

What makes the difference is you.Genuine reviews from your guests, beautiful photos, your story and your welcome: these are what make people want to book. I build the foundations, and I show you how to keep them alive.

Let's talk about your property.

Free first conversation and quote, reply within 48 hours.

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