
Google and local SEO
Someone types "bed and breakfast near…" or "charming guest house + region". Google shows websites, and a listing with a map, photos and reviews. This is search engine optimisation (SEO), complemented by local SEO.
Today your future guests search on Google, but also by asking ChatGPT, Gemini or Perplexity. SEO is included in every website: here is what I set up, concretely.
Titles and descriptions written for every page, a clear structure, a sitemap, and structured data (Schema.org) that precisely describe your property: name, location, rooms, services.
Creation or optimisation of your Google Business listing, access map, identical information everywhere (name, address, phone) and advice on collecting genuine reviews from your guests.
Lightweight pages, optimised images, a polished display on phones: Google takes it into account, and so do your visitors.
Clear text that answers travellers' real questions (where to stay, what to do nearby), so AI assistants understand who you are and can recommend you.
What I do not promise.Nobody can guarantee the top spot on Google or a recommendation by ChatGPT. I build the foundations so your website is well understood and well presented. Genuine reviews from your guests, your photos and your story will do the rest, and that takes time.
After launch, the website is registered with Google Search Console, to track its presence in search results.
SEO is no longer just about Google. Your guests also put their questions to assistants, which answer by citing a few addresses.

Someone types "bed and breakfast near…" or "charming guest house + region". Google shows websites, and a listing with a map, photos and reviews. This is search engine optimisation (SEO), complemented by local SEO.

Someone asks "where to stay in…" or "which guest house for a romantic weekend?". The assistant relies on the web to answer. It is more likely to cite properties it clearly understands and whose information matches everywhere.
Everything is included in the website. None of it is visible to your visitors, but it is what allows search engines to understand your property.
The technical base that Google checks first.
Each page answers a question your future guests ask themselves.
Invisible markup (Schema.org) that tells search engines, in machine language, who you are.
It is often the first thing a traveller sees.
AI relies on what is clear and consistent from one source to another.
Your website is registered with Google Search Console, which shows which searches it appears for.
Each website is built around your own searches: your place, your region, your type of hospitality. A few typical examples.
What makes the difference is you.Genuine reviews from your guests, beautiful photos, your story and your welcome: these are what make people want to book. I build the foundations, and I show you how to keep them alive.
Free first conversation and quote, reply within 48 hours.